Web Content & Design Professional

Hey, how's it going?

If you've found yourself in this small corner of the internet in search of a digital communications manager to drive the fullest potential from your website, application, or digital product, you've come to the right place, my friend.

A Full Suite of Skills in the Digital Age

As a career-long communications professional who has owned a variety of digital products and projects, I'm a do-it-all professional who unites technology and communication skills to create digital products that engage and invigorate their users.

Website & Content Management

I curated and refined the first responsive, accessible, and user-centered public website for the second-largest state government agency in Ohio, reconciling many hundreds of pages and well over 10,000 documents from over 50 offices and divisions to create a digital front door that greets over 2 million unique visitors annually. In my role, I was responsible for enforcing the agency's first website governance plan, designing and managing incoming content requests, benchmarking and data analysis, and leading a staff of in-house designers and contracted developers.

Digital Accessibility

I am a Certified Professional in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals (IAAP) after having managed Title II website accessibility compliance for Ohio’s second largest state agency. My experiences have made me a trustworthy expert in Web Content Accessibility Guidelines (WCAG), the universal gold standard for equitable user experiences and digital design.

Organizational Change Management

I have led communications efforts, governance plans, in-person and virtual trainings, and transition initiatives for two million-dollar website migration and redesign projects, each including a radical shift in everyday business for dozens of geographically dispersed content authors and millions of website visitors. I also executed change management initiatives to achieve Title II compliance across over 50 offices and divisions.

Customer Relationship Management

I built and managed the online contact center for Ohio’s second largest agency utilizing a complex web form with routing mechanisms to funnel thousands of inquiries into various areas of the agency for five years. I also acted as the lead communications liaison and a subject matter expert on the large-scale development of the agency’s first formal ServiceNow Customer Relationship Management System (CMRS).

Social Media Management

My time directly overseeing a suite of official social media accounts was short, but my strategy’s effectiveness was clear: Within a two-year tenure, I tripled the following of a government agency Facebook account, gaining thousands of local followers through a regimented calendar, consistent branding, and a conversational tone.

Technologies

  • Content Management Systems: Contentful, HCL Digital Experience, Webflow
  • Digital Asset Managers: Cloudinary, SharePoint
  • Web Analytics: Piwik Pro Analytics, Google Search Console
  • Online Forms: Formstack, Form.io
  • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Premiere
  • Microsoft: SharePoint, Power Automate, Word, PowerPoint, Excel, Outlook

Work Samples

Design System Development

With scalability and responsiveness in mind, I designed various new user interfaces and templated components that emphasized mobile-friendliness and personalization.
My developments were ultimately improved and integrated into the freshly minted Ohio Design System, the newest standard for digital design among state government agencies in Ohio.
Ohio Design System

Digital Governance Establishment

After being created and vetted through a multidisciplinary task force, a website governance document was mine to monitor, improve, and enforce across the agency. I evangelized the governance throughout the agency and drastically overhauled it to ensure that it is aligned with Web Content Accessibility Guidelines and the fundamentals of Universal Design.

Marketing Campaigns

I have developed landing pages for two high-profile public service announcements in coordination with state leaders and other agencies.
Phones Down communicated Ohio's new distracted driving law, meant to clarify its nuances and encourage compliance among personal drivers and business leaders overseeing fleet vehicles.
Move Over humanizes roadside workers and first responders in an effort to drive compliance with Ohio's law to move over or slow down when those workers are present on the roadway.
Phones DownMove Over

Innovation in Content Management

Working with a team of designers, developers, engineers, and content authors, I coordinated a daily sync of internal construction project data to fill public-friendly webpage templates, a breakthrough in government transparency.
The Projects gateway became the most popular major landing area on the public website, garnering millions of views annually and drove activity toward hundreds of individual project webpages each construction season. The webpages also allowed avenues to complete federally mandated public commenting through a scalable online form.
Projects Gateway
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