Explore A Full Suite of Skills

As a career-long communications professional who has owned a variety of digital products and projects, I'm a do-it-all professional who unites technology and communication skills to create digital products that engage and invigorate users.

Website & Content Management

  • Crafted the Ohio Department of Transportation's first responsive, accessible, and user-centered public website portfolio.
  • Managed two $1+ million modernization and redesign projects.
  • Slashed drop-off rates by 50% on key landing pages.
  • Contributed to the Ohio Design System.
  • Drafted, enforced, and maintained executive support for website governance and provided template for other agencies to follow.
  • Overhauled email marketing campaigns to boost website traffic.

Digital Accessibility

  • Achieved Certified Professional in Accessibility Core Competencies (CPACC) status in January 2026.
  • Led change management and content audits for Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, compliance.
  • reduced static file footprint in favor of HTML-native content.
  • Conducted training and created templates to promote accessibility.

Organizational Change Management

  • Conducted in-person and virtual live trainings on tech stack and content strategy to over 100 authors.
  • Developed eLearning courses on strategy, accessibility, and tech stack.
  • Crafted messaging and marketing assets for contact center implementation and website redesign projects.

Customer Relationship Management

  • Created one-way customer relationship management system to handle over 5,000 online inquiries annually.
  • Provided documentation, requirements, routing, and templates for formal customer relationship management system development.
  • Served as communications liaison from end-to-end of $1 million implementation project.

Social Media Management

  • Tripled social media following and grew engagement in 18 months.
  • Created plug-and-play graphics templates for unified presentation.
  • Compiled social media analytics reports and interpreted results to maintain executive leadership.

Browse My Work

Department of Transportation
DriveOhio
Rail Development Commission

Downloads

Resume

Fast Facts About Me

  • Lifelong resident of northern Ohio
  • Dog dad to two basenjis
  • Husband to a guy also named Nick
  • Storm chaser in my dreams
  • Roller coaster enthusiast in reality
  • Karaoke singer upon request

Technologies

  • Content Management Systems: Contentful, HCL Digital Experience, Webflow
  • Digital Asset Managers: Cloudinary, SharePoint
  • Web Analytics: Piwik Pro Analytics, Google Search Console
  • Online Forms: Formstack, Form.io
  • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Premiere
  • Microsoft: SharePoint, Power Automate, Word, PowerPoint, Excel, Outlook

Work Samples

Managing Traffic... Literally

Rail Development Commission

Background

At the Ohio Department of Transportation, 12 district offices sent traffic advisories via email distribution for 88 Ohio counties at different cadences.

Pinch Points

  • Customers who traveled between arbitrary district lines received mixed messaging and frequency. 
  • Branding and formatting varied between all 12 districts, despite all coming from the same agency.
  • Email marketing did not connect back to the agency’s website, where additional relevant information is hosted.

Strategy

  • Led internal focus group to create “best of breed” format that allowed flexibility in differences between rural and urban counties.
  • Streamlined email notifications to funnel directly to dedicated webpages for each county

Results

  • Website traffic skyrocketed upon concept launch and sustained levels thereafter
  • Cut workload through elimination of redundant email and website postings

From Wild West to Governance

Background

Prior to 2019, website content management was decentralized and ungoverned at the Ohio Department of Transportation.

Pinch Points

  • Website was bloated and fragmented between offices, with hundreds of conflicting documents on critical contractual matters.
  • Search engine optimization was nonexistent.
  • Leadership recognized the need for centralized quality control.

‍Strategy

  • I joined the agency’s first formalized Web Team and redesigned sites for over half the agency.
  • Executed the agency’s first Website Governance document.
  • Created and conducted content strategy and content management system training.

Result

  • Reduced site footprint by hundreds of pages and assets to create leaner footprint.

Marketing Campaigns

I have developed landing pages for two high-profile public service announcements in coordination with state leaders and other agencies.
Phones Down communicated Ohio's new distracted driving law, meant to clarify its nuances and encourage compliance among personal drivers and business leaders overseeing fleet vehicles.
Move Over humanizes roadside workers and first responders in an effort to drive compliance with Ohio's law to move over or slow down when those workers are present on the roadway.
Phones DownMove Over

Innovation in Content Management

Working with a team of designers, developers, engineers, and content authors, I coordinated a daily sync of internal construction project data to fill public-friendly webpage templates, a breakthrough in government transparency.
The Projects gateway became the most popular major landing area on the public website, garnering millions of views annually and drove activity toward hundreds of individual project webpages each construction season. The webpages also allowed avenues to complete federally mandated public commenting through a scalable online form.
Projects Gateway
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