Digital Age. Human Connection.

Explore A Full Suite of Skills

As a career-long communications professional who has owned a variety of digital products and projects, I'm a do-it-all professional who unites technology and communication skills to create digital products that engage and invigorate users.

Website & Content Management

  • Crafted the Ohio Department of Transportation's first responsive, accessible, and user-centered public website portfolio.
  • Managed two $1+ million modernization and redesign projects.
  • Slashed drop-off rates by 50% on key landing pages.
  • Contributed to the Ohio Design System.
  • Drafted, enforced, and maintained executive support for website governance and provided template for other agencies to follow.
  • Overhauled email marketing campaigns to boost website traffic.

Digital Accessibility

  • Achieved Certified Professional in Accessibility Core Competencies (CPACC) status in January 2026.
  • Led change management and content audits for Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, compliance.
  • reduced static file footprint in favor of HTML-native content.
  • Conducted training and created templates to promote accessibility.

Organizational Change Management

  • Conducted in-person and virtual live trainings on tech stack and content strategy to over 100 authors.
  • Developed eLearning courses on strategy, accessibility, and tech stack.
  • Crafted messaging and marketing assets for contact center implementation and website redesign projects.

Customer Relationship Management

  • Created one-way customer relationship management system to handle over 5,000 online inquiries annually.
  • Provided documentation, requirements, routing, and templates for formal customer relationship management system development.
  • Served as communications liaison from end-to-end of $1 million implementation project.

Social Media Management

  • Tripled social media following and grew engagement in 18 months.
  • Created plug-and-play graphics templates for unified presentation.
  • Compiled social media analytics reports and interpreted results to maintain executive leadership.

Browse My Work

Department of Transportation
DriveOhio
Rail Development Commission

Downloads

Resume

Fast Facts About Me

  • Lifelong resident of northern Ohio
  • Dog dad to two basenjis
  • Husband to a guy also named Nick
  • Storm chaser in my dreams
  • Roller coaster enthusiast in reality
  • Karaoke singer upon request

Technologies

  • Content Management Systems: Contentful, HCL Digital Experience, Webflow
  • Digital Asset Managers: Cloudinary, SharePoint
  • Web Analytics: Piwik Pro Analytics, Google Search Console
  • Online Forms: Formstack, Form.io
  • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Premiere
  • Microsoft: SharePoint, Power Automate, Word, PowerPoint, Excel, Outlook

Work Samples

Managing Traffic... Literally

Background

At the Ohio Department of Transportation, 12 district offices sent traffic advisories via email distribution for 88 Ohio counties at different cadences and in different formats.

Pinch Points

  • Customers who traveled between arbitrary district lines received mixed messaging and frequency. 
  • Branding and formatting varied between all 12 districts.
  • Email marketing did not connect back to the agency’s website.

Strategy

  • Led internal focus group to create “best of breed” standard format that allowed flexibility in differences between rural and urban counties.
  • Streamlined email notifications to funnel directly to dedicated webpages for each county.

Results

  • Website traffic skyrocketed upon concept launch and sustained levels thereafter.
  • Cut workload through elimination of redundant email and website postings.
Traffic Advisories

White Christmas, White Knuckles

Background

In the early morning of Christmas Eve 2022, a major winter storm hit the state of Ohio, creating a travel nightmare for commuters going home for Christmas. The Ohio Department of Transportation's website was flooded with visitors seeking traffic impacts and live traffic conditions.

Pinch Points

  • Live traffic information was contained on a purpose-built application, not on our website.
  • Search engines were returning construction-related traffic advisory pages, which were mostly dormant for the winter season, and technical traffic engineering pages.
  • Agency's website was returned in search results for snow emergency levels, which ODOT does not issue.

Strategy

  • Monitored analytics throughout the day to determine entry points, exit points, and external referrals.
  • Identified top entry pages and evaluated contents for accuracy and relevance.
  • Posted sitewide alert regarding the storm and real-time traffic application.
  • Tagged appropriate page with snow emergency information and used opportunity to educate the public on ODOT's jurisdiction.
  • Rework metadata for irrelevant pages.
  • Created long-term strategy for search engine optimization and metadata management.

Results

  • Outlinks to real-time traffic application raised to expected levels.
  • Outlinks to snow emergency information quickly entered analytics reports and became a top action.
  • Exit rates from ODOT's ecosystem dropped.
  • Traffic flow within the site reached originally expected results.
Snow & Ice

From Wild West to Governance

Background

Prior to 2019, website content management was decentralized and ungoverned at the Ohio Department of Transportation.

Pinch Points

  • Website was bloated and fragmented between offices, with hundreds of conflicting documents on critical contractual matters.
  • Search engine optimization was nonexistent.
  • Leadership recognized the need for centralized quality control.

Strategy

  • Joined the agency’s first formalized Web Team and redesigned sites for over half the agency.
  • Executed the agency’s first Website Governance document.
  • Created and conducted content strategy and content management system training.

Results

  • Reduced site footprint by hundreds of pages and assets to create leaner footprint.
Traffic Advisories

Eyes Up, Phones Down

Background

In 2023, Ohio passed a law to classify distracted driving as a primary traffic offense. The Ohio Department of Transportation partnered with the Ohio Department of Public Safety and the Governor's Office to raise awareness of the law and the consequences of distracted driving.

Pinch Points

  • Stakeholders across multiple entities required many layers of approvals.
  • Design system did not contain components desired by all stakeholders.
  • Strict timeframe and limited budget to accomplish work.

Strategy

  • Outlined design system additions that could be leveraged for similar efforts in the future.
  • Created action plan of components that could be built and which needed to be reworked.
  • Guided brand and digital accessibility compliance on digital assets.
  • Designed components and full site wireframes.

Results

  • Site launched in tandem with large-scale media campaign, resulting in over 1 million views in one day.
  • Distracted driving rates dropped each year since the campaign launched.
Phones Down
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